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Ikea to co-create sustainable solutions with start-ups to tackle challenges

BS Reporter | Samreen/Bengaluru 08 Dec 18 | 02:00 AM

FILE PHOTO: IKEA sign seen on the exterior of one of their stores in the UK | Photo: Shutterstock

After a successful first edition, the world's largest furniture chain, Ikea, which opened shop in India this year, is inviting 20 growth-stage start-ups from the world over to solve the challenges of the future in a sustainable and affordable manner. 

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Dubbed as the Ikea Bootcamp, the three-month-long programme, to be held in Sweden from March 25 to June 18 next year, aims to find partners that can help address the big challenges of the future -- affordability for many people, connecting with and being accessible for people across the world, and enabling a positive impact on the planet, the people and society.  

ALSO READ: IKEA aims 10-fold rise in India workforce to 15k as it plans global layoffs

"This is a great opportunity for start-ups because this is not a powerpoint exercise, this is about solving real problems in a way we can act on, together," said Peter Betzel, CEO, Ikea India. 

The start-ups would receive a potential partnership or investment from Ikea and access to its resources and channels. They would also receive financial support, office space and accommodation for on-site pilot events at Älmhult, Ikea's home-base in Sweden. 

ALSO READ: Ikea to hire 5,000 workers for Navi Mumbai store; create 10-k jobs in 3 yrs

This year, the programme will focus on retail transformation for the future.

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