Imagine this: This Diwali, you bought a 42-inch high-definition LED television and a new sofa set. You ended up spending more than your budget. Now, you have run up a huge credit card bill and cannot afford to make the full payment on the due date.
This Dhanteras, swipe your credit card and own your favourite set of wheels. With car dealers wanting to close deals, they are increasingly encouraging buyers to swipe their card and part pay for the cars.
Consumers seem to be cashing out of automated teller machines (ATMs) and logging in at point-of-sale (POS) terminals more frequently. Even as the network expands, the average number of transactions at ATMs is on a downward slope.
Consumers would not like to change their current situation even when it is clearly beneficial for them and when it costs them nothing to make the change. It requires a big nudge for them to do what is obvious to you and me.