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Samsung eyes 60% market share in smart TVs

Press Trust of India/Kochi 24 Jul 12 | 06:30 PM

Electronics major Samsung India today said it is eyeing 60% market share in the smart television space in the country this year and a sales turnover of Rs 225 crore from Kerala during 'Onam' festival next month.

"Samsung aims to garner 35% market share in flat panel television in India against the current market share of 30% and 60% market share in smart televisions," Samsung India Vice-President (AV Business) Raj Kumar Rishi told reporters here.

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To attract consumers in the state during the festive season, the company launched a smart TV that enables consumers use voice, gesture control and face recognition through 'Smart Interaction' technology to control and interact with TV without touching the remote.

Consumers can switch the television on or off, activate applications or search and select content in the web browser just by speaking, moving their hands or showing themselves to the systems built in cameras, he said.

The company also announced the global availability of the Angry Birds App for the smart TV.

Developed by Rovio Entertainment, a Finnish entertainment media company, Angry Birds is one of the top smartphone application worldwide.

The new 'India customised' EH series will also be available to consumers during the festival period.

Samsung is also offering consumers an enhanced Home Appliance line up, comprising five star rated Refrigerators, Split ACs, 'Ecobuble' front-loading washing machines and Microwave ovens.

Mahesh Krishnan, Vice-President, Home Appliance Business, said they hope to achieve Rs 225 crore sales during the Onam festival period from July 25-Aug 31. Samsung is targetting sales of about 30,000 units of flat panel TV and 1,500 smart TVs during Onam in the state.

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