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WeWork India to offer data analytics services to accelerate growth

Raghavendra Kamath/Mumba 13 Jun 18 | 07:06 AM

WeWork India, the Indian arm of US-based co-working space provider WeWork, is launching its 'design-build-operate' services here and will offer data analytics to companies, to boost its growth.

WeWork, which has a joint venture with Bengaluru-based property developer Embassy group for the local unit, is in talks with a few large companies to offer both the services, said Karan Virwani, chief executive officer of WeWork India. So far, it was following a subscription-led model in which it would charge users for shared services at its 

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centres.

In the design-build-operate service - branded as ‘Powered by We’ - an organisation takes care of the leasing and capital expenditure, while WeWork does the interior designing, brings in community teams that hold events for employees, facilities management, and so on.

“The idea of having community teams is to encourage people to interact during events and create a happy environment," said Virwani. Companies can tap into its proprietary software WeOS and hardware infrastructure to manage, design and operate their own real estate portfolio. 

ALSO READ: How US firm WeWork uses multi-media campaign to boost co-working places

“India does about 30 million sq ft in leasing volumes. Even if we cater to 1-2 per cent of that, it will be huge," Virwani said.

In April, WeWork tied up with Fung Group and Hony Capital for the first such customised spaces in mainland China. WeWork also launched its first 'Powered by We' space in Asia with Standard Chartered's eXellerator Lab space in Hong Kong in April.

Virwani said WeWork will also offer data analytics to companies as to how their employees use the office space. WeWork has increased the number of its desks by four times from the beginning of the year, to 12,000 now, Virwani said. WeWork has leased out space portfolio of 1.5 million sq ft.

“We are looking at a six-fold growth this year and hope to double our business every year," Virwani said.

ALSO READ: WeWork and CoWrks jostling for co-working provider space in metros

In the past six months, its main competitor CoWrks had acquired over 700,000 sq ft and launched seven centres across Bengaluru, Mumbai, Delhi-NCR and Chennai. 

It has nine centres with an area of one million sq ft. CoWrks wants to double its current space by the end of 2018, with 23 operational centres covering over 2.5 million sq ft in area.

Though reports said Goldman Sachs, Warbug Pincus and GIC are looking to buy into WeWork India, Virwani declined to comment on the matter. The reports said the investors could put in as much as $200 million in the company and value it at about $1 billion.

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