Gold futures rose by 0.33% to Rs 28,741 per 10 grams today, as speculators engaged in enlarging their positions, driven by a firming trend overseas.

Also, pick up in demand at domestic market for the ongoing marriage season, also supported the upside in prices.

At the Multi Commodity Exchange, the April contract for gold rose by Rs 95, or 0.33%, to Rs 28,741 per 10 grams, with a business turnover of 960 lots.

The metal for delivery in June also rose by Rs 88, or 0.30% to Rs 29,084 per 10 grams in a turnover of 29 lots.

Market analysts attributed the rise in gold futures to a firming trend overseas on speculation speculation that the US will extend a stimulus to bolster the economy.

In addition, rising spot demand on account of marriage season also influenced precious metal prices, they said.

Meanwhile, gold rose by $15.50 to $1,775.80 an ounce after reaching $1,783 in New York in yesterday's trade.