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ZEE enters Poland; expands European footprint

BS Reporter/Mumbai 21 Apr 17 | 04:42 PM

Punit Goenka, MD & CEO, Zee Entertainment Enterprises 

Punit Goenka-led Zee Entertainment Enterprises Limited (ZEEL) has forayed into Poland and appointed Pawel Kolasa as country manager – Poland. He will report to Neeraj Dhingra, CEO – ZEE Network Europe. This makes ZEEL the first Indian media and entertainment company to enter Poland. 

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The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year. It will also soon launch a specially customised version of Zee. One, its dedicated Bollywood film and entertainment channel for Polish audiences.

Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region."

Neeraj Dhingra, CEO – ZEE Network Europe said, “We are confident that our entry into this market will play a key role in the development of our business in this part of Europe. With over 22 years of experience in the television industry, we are confident that Pawe? Kolasa would add significant value to our organisation through his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing.

Pawe Kolasa, Country Manager – Poland, said: “I am extremely excited to be a part of ZEE and lead the organisation’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions."

Zee.One, a film and entertainment channel, promises to bring top-quality Bollywood content, specially customised for Polish audiences. The channel will feature high-budget movies and series: action films, thrillers, comedies and musicals. The programming line-up will also include lifestyle programs inspired by the rich Indian culture, dedicated to popular topics such as culinary, travel or yoga.

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